Prince Donnell — Best Lead Generation Strategies for Life Insurance Agents in 2025

As a life insurance agent, generating quality life insurance leads is the lifeblood of your business. Heading into 2025, the landscape for lead generation is evolving, and knowing the best strategies is critical to your success. Below, I break down the five most effective ways to generate life insurance leads, how to choose the right strategy based on your experience, and the ultimate approach that can transform your business.

Prince Donnell on Best Ways To Generate Life Insurance Leads

1. Warm Market

The warm market includes friends, family, and their connections. As a new agent, your warm market is your lowest-hanging fruit for generating leads. Start by reaching out to people in your phone’s contact list or asking for emergency contacts when discussing policies. For example, when a lead provides emergency contacts, you can reach out to those contacts, introduce yourself, and pitch your services.

While warm market lead generation is free, it requires persistence and effort. Expect to contact 10–20 people to close one sale, often requiring multiple follow-ups. While effective for beginners, this strategy works best when combined with others as you grow.

2. Fresh Leads

Fresh leads are those you purchase from an IMO, upline, or lead vendor, often within hours of the prospect filling out their information. These leads typically cost $30-$100, with pricing influenced by the type of insurance (e.g., IUL leads often cost more due to their high-ticket value).

This strategy is ideal for agents with some sales experience and cash flow to invest. However, keep in mind that lead vendors often upcharge significantly, so while fresh leads can help you scale, the costs can add up.

3. Aged Leads

Aged leads are older prospects — typically 30 days to 12 months — who filled out their information in the past. These leads are much cheaper, costing $1-$6 each, but require more effort to convert.

To succeed with aged leads, you’ll need robust systems such as auto-dialers, text and email automation, and strategies to connect with prospects effectively. While this strategy works best for experienced agents with the right tools, it offers a high ROI for those willing to put in the work.

4. Referral Networks

Building a referral network involves partnering with centers of influence, such as accountants, real estate agents, or other professionals. These partners refer warm leads to you in exchange for a set fee per lead (not a commission, as that may violate compliance laws).

Referral networks offer high-quality leads but require time and effort to establish. Focus on providing value to your partners by showing them how referring clients to you benefits their business.

5. Insurance Marketing Partners (IMPs)

Hiring an insurance marketing partner is the most scalable way to generate life insurance leads. IMPs set up your own Facebook ad account, allowing you to create customized ad campaigns targeting your ideal audience.

With no middleman, these leads are fresh and cost $5-$20 each, significantly reducing your cost per lead. IMPs also provide expertise in ad setup and optimization, giving you full control over your lead generation process. This strategy is ideal for experienced agents who want to scale their business and have the cash flow to invest.

Which Strategy Should You Choose?

Warm Market: Best for new agents with no sales experience or cash flow.

Fresh Leads: Ideal for agents with moderate sales experience and some budget.

Aged Leads: Suited for experienced agents with strong sales skills and automation systems.

Referral Networks: Great for seasoned agents who can network and nurture long-term partnerships.

IMPs: The ultimate choice for agents ready to invest in scalable and customized lead generation.

Why I Recommend Insurance Marketing Partners

Having built my own insurance agency using Facebook ads, I believe partnering with an IMP is the most effective and scalable strategy. It allows you to own your lead generation process, customize your campaigns, and eliminate the middleman. This approach transforms your business into a lead-generation powerhouse, giving you control over costs and results.

Prince Donnell — Best Lead Generation Strategies for Life Insurance Agents in 2025

Watch Full Video Breakdown Here: https://www.youtube.com/watch?v=2HdHSy3MTaA

About Prince Donnell: Prince Donnell is a 30-year-old entrepreneur specializing in lead generation marketing strategies for financial service products. Over the past 24 months, he has generated more than 250,000 life insurance and accounting leads, helping professionals in these industries grow exponentially. Donnell empowers life insurance agents and accountants to SCkALE their businesses through proven marketing and content strategies, making business growth accessible and achievable for service-based entrepreneurs.